If we haven't met before, I'm an integrative health coach who helps women reduce chronic inflammation and improve their gut health, so that they can revitalize their health and energy.
If you’re confused, frustrated, and overwhelmed by all the mixed messages out there, you’re not alone.
Every day I talk people who feel defeated and just about ready to give up.
If you’ve tried the so-called quick fixes and regained the weight, you might be tempted to beat yourself up about it.
I’m here to tell you that it’s NOT your fault.
The fact is that restrictive diets don’t work long-term… and “rapid weight loss” often leads to rapid weight GAIN.
If you’ve been tempted by the promise of sudden and dramatic results in the past, I don’t blame you
Who WOULDN’T want fast results?
It’s natural to want to free yourself from a problem as quickly as you can.
Having an extra few dozen pounds isn’t like having an ear infection. A short-term treatment plan is not going to give complete relief.
They know it’s not true and they don’t really care.
They lie to make money off of you, claiming things like “You’ll lose 30 lbs in 4 weeks...AND you’ll keep it off”
You pay up, experience an initial rush of excitement, and then end up mad at yourself for gaining the weight back.
Meanwhile, they’re laughing all the way to the bank.
Give a highly-detailed play by play of how someone would approach trying to solve this problem, and the pains and struggles they’d face along the way. Get to the level of specificity where an actor and director would be able to film the scene. Avoid words like “pain” and “struggle’, and instead dig deeper into the actual lived experience that causes the pain/struggle.
Diagnose the main reason for the MOHT and link it to your Unique Selling Proposition (USP)
Alchemize the pain and challenge into their biggest opportunity. Your reader should finish this section feeling empowered and like they could gain a clear advantage with the right guidance.
(elaborate)
(give an empowering aha)
(clearly state what they need to do/believe insead)
(elaborate)
(give an empowering aha)
(clearly state what they need to do/believe insead)
(elaborate)
(give an empowering aha)
(clearly state what they need to do/believe insead)
(elaborate)
(give an empowering aha)
(clearly state what they need to do/believe insead)
(elaborate)
(give an empowering aha)
(clearly state what they need to do/believe insead)
Transition to your product reveal, Use this section to briefly re-affirm the arguments/beliefs above and how with those shifts (and your course that teaches it) they can achieve that outcome faster/more effectively / successfully than before.
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Introducing
The body copy should immediately seek to diffuse friction by explaining WHY you’re the right person to teach it (credibility builders, results, cases, etc.).
It should also highlight your USP -- and emphasize why that USP is what they need to achieve the outcome they want even if they’ve been disillusioned before.
[COURSE NAME] is the ONLY program of its kind that…
1. Mirror back to Belief 1
2. Mirror back to Belief 2
3. Mirror back to Belief 3
4. Mirror back to Belief 4
5. Mirror back to Belief 5
So if you’re ready to finally do X while avoiding Y
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
Module Lead (a few lines of body copy): Elaboration of promise and why that outcome matters, mentioning how this outcome compounds on top of the outcome of the previous module/component and/or the antithesis of that outcome / where they’ll struggle if they don’t take action.
Module Highlights:
Curiosity-driven fascinations breaking down the process of how they’ll achieve the promise of the module.
Demonstrate unshakeable confidence in your product
State the guarantee length
State the specific actions they’ll be taking during that time to produce the outcome
State the specific emotional and tangible benefits they should see in that timeframe
If that condition isn’t met - state the EXACT process for getting a refund
[Title of Course] - X$ Value
Total Value: X$
When you add it all up, that’s a value of $X
X Monthly Payments of
X Monthly Payments of
Ver. 1 Questions our top students asked before enrolling in (course name)
Ver. 2 What people asked before signing up for (course name)
Ver. 3 What our most successful students asked before joining (course name)
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
[Title of Course] - X$ Value
Total Value: X$
When you add it all up, that’s a value of $X
X Monthly Payments of
X Monthly Payments of
[Criteria Close: ie. If you said “yes” to at least 6 of the above, I can’t wait to meet you inside (course name)]
[Title of Course] - X$ Value
Total Value: X$
When you add it all up, that’s a value of $X
X Monthly Payments of
X Monthly Payments of
50% Complete
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